Meet the Team



Marcela Andrea Zuchovicki is the founder of Jalima & Associates. Marcela’s passion for helping individuals and small businesses, as well as her background in working for large corporations and internationally renowned not-for-profits created the desire to one day own a business that would assist companies with business planning, strategic solutions, and financial solutions to their accounting and bookkeeping needs as well as providing growth and quality control methodologies. Fluent in five languages and a degree in Actuarial Science, Marcela has lived in many different countries and has worked in multiple industries.

Marcela currently manages the daily operations of Jalima & Associates and teaches webinars for the NJ Small Business Development Center. Also, she teaches hands on business planning, strategic planning, accounting, bookkeeping, and finance for the NJ Small Business Development Center (NJSBDC-Headquarters), and the Entrepreneurship Pioneers Initiative (EPI) Program at Rutgers University. In 2012, Marcela was a business plan counselor and business coach for the Obama Jobs Act through other SBDCs in NJ.

Marcela’s strategic retreat program called The SWOTT Retreat ™ has helped many companies all over the world in all sorts of industries to find better practices for their teams and operations, including the United Nations Children’s Fund (UNICEF), The National Institute for the Indians, The Evaristo Valle Museum in Spain, A Psychiatric Ward in Mexico, The Florida West Coast Symphony and AFS International Intercultural Programs. This program is designed to allow businesses to assess their strengths and weaknesses, and through a process of eliminating waste and improving performance allows a business/corporation to make a meaningful change to their operations, resulting in significant growth for the company. Marcela uses the JALIMA model for this type of program.

Marcela has been a speaker on various panels, including The Florida Department of State, The Association of Fundraisers Professionals, The Ministry of Health and Education in Asturias, Spain, The Portuguese Committee for UNICEF in Portugal, and many more.  Marcela Zuchovicki has been featured in several national and international publications and has been a guest speaker for CNN in Español, ABC and Televisa in Mexico. In 2014 Marcela was honored by the state with the George Perrott Macculloch Award for Leadership.


Suresh Kelappan, a chartered accountant since 1994, with an MBA from Australia, has many years of experience working closely with Chief Executives of large companies. He is a post graduate in Business Administration and heads the firm in its business operations. He has rich experience in setting up and running financial systems including pre and post training of personnel in large and medium organizations. His experience coupled with his training in management and accounting, gives him a deep insight into systems and processes that drive business.

DINESH KUMARClient Relations Services

Dinesh Kumar has been with Jalima & Associates since its inception and is the manager of Client Relations for our small to mid sized businesses. He got his Masters degree in Accounting and Taxation. Dinesh currently manages daily operations, maintains regular client contact and updates, uses effective people management skills to ensure all departments are committed and motivated, continuously reviews clients operations, identifies risks and solutions, and chooses strategies to best fit client requirements. He also partners the business development department to effectively develop new clients and markets, and contributes to the identification and recommendation of methods of improving quality of service and operational effectiveness within the organization.


Esther is a partner with Jalima & Associates. Esther Luongo-Psarakis is a seasoned developer of training and new programs for large companies. Esther has held various positions in strategic planning, training and global account management with American Express and Citigroup. Esther plays a key role in building quality control systems for companies. Her consulting has also focused on public relations, marketing and sales strategies for several industries. She is an advisor with the New Jersey Small Business Development Center, and is on the board of the EPI™ Rutgers University Alumni Association Board.

A talented and motivational speaker, Esther is often asked to speak to fellow entrepreneurs. She has been a speaker on various panels, including the New Jersey Association of Women Business Owners, Rutgers University Women in Business Symposium, Rutgers Graduate School of Business, Own It Ventures, Raritan Valley Community College Small Business Development Center, and Bergen County Community College Entrepreneurial Forum.  Esther Psarakis has been a guest on FOX News, ABC, Channel 12, Channel 51, and Ebru Today.

Her educational background includes a BA in Communications and Italian from Douglass College, Rutgers University, a Certificate in International Market Entry from the US Department of Commerce, and is a graduate of the Rutgers School of Business Entrepreneurship Pioneers Initiative (EPI) program.



Sophia has a Masters Degree in Human Resource Management from Rutgers University.  Sophia’s expertise is in program development and management, leadership development, recruitment, training development, performance management and entrepreneurship. She has worked for Fortune 500 companies helping them develop top talent and large academic institutions to assist entrepreneurs with established businesses to grow their ventures.