Our Team

About Our President & CEO

Marcela Zuchovicki

Marce Andrea Zuchovicki is the Jalima Coffee, Jalima Aranis and Jalima and Associates Founder. Marcela’s passion for helping individuals and small businesses, as well as her background in working for large corporations and internationally renowned not-for-profits created the desire to one day own businesses that would assist companies with business planning, strategic and financial solutions for their accounting and bookkeeping needs as well as providing growth and quality control methodologies. Fluent in five languages and a degree in Actuarial Science, Marcela has lived in many different countries and has worked in multiple industries. 

Marce is an experienced business owner with clients ranging from universities, not-for-profit organizations, Forbes Global 2000 companies, government institutions to start-ups. She brings a deep knowledge of both qualitative and quantitative methods to her strategy work and CFO/Bookkeeping practices. Together with her team, Marce helps clients grasp opportunities for growth by developing business strategies and internal processes necessary to address such opportunities. She has worked for global companies such as UNICEF, National Institute for the Indians in Mexico, IBM, and several leading Universities and Museums in Mexico, Europe and USA. 

Marce has been an instructor for the past 11 years for the Rutgers University Entrepreneurship Pioneers Initiative (EPI) program and is a business and financial coach for the Rutgers CUEED, NJSBDC and Rising Tide Capital. Her company, Jalima Aranis/Jalima & Associates advises large US and foreign companies interested in continuous improvements and efficiencies as well as provides CFO/Bookkeeping services to small businesses and no-for-profits in the US. 

Marce has received numerous awards including the Rutgers Entrepreneurship Ellis Still EPI award, Leading Women Entrepreneurs, The Einstein Immigrant Entrepreneur of the Year, and Mentor of the Year Award.  

Marce serves on the Board of the University Economic Development Association (UEDA), Advisory Board of the Market Research Center at Seton Hall University, Board of the Warren County Senior and Disabilities Services and is a Money Manager for the State of NJ. 

Marce launched in 2012 JALIMA Talent Collaboration Tool, a personality assessment and workshop program that helps companies create better teams in their workforce. Through her work and long tenure at AFS Intercultural Programs, Marce has published several handouts on international relations, communication and cultural differences among countries. Her University Thesis was entitled “An Application of Linear Algebra Focused in understanding Genetics.”  

Team Jalima Aranis


Naresh has over 10 years of experience working with businesses in all areas of financial management and planing. Naresh has an accounting degree and also is the Comptroller of Jalima Aranis.


Suresh Kelappan, a chartered accountant since 1994, with an MBA from Australia , has many years of experience working closely with Chief Executives of large companies. He brings with him rich experience in setting up and running financial systems in large organizations which coupled with his training in management and accounting, gives him a deep insight into systems and processes that drive business.


Dinesh Kumar has been with Jalima & Associates since its inception and is the manager of Client Relations for our small to mid sized businesses.

Team Jalima & Associates


Naresh has over 10 years of experience working with businesses in all areas of financial management and planing. Naresh has an accounting degree and also is the Comptroller of Jalima & Associates.


Laura is a seasoned graphic designer with over 25 years of crafting visual design content for established companies in New York and Colombia. 
She is an expert in a wide range of brand identity design and digital media marketing, including websites, advertising, and social media campaigns.


Maria is a partner with Jalima & Associates. Maria Lampino is a seasoned developer of training and new programs for large companies. Maria has held various positions in strategic planning, training and global account management with International companies. Maria plays a key role in building quality control systems for companies. Her work is focused on public relations, marketing and sales strategies for several industries. She is an Advisor with corporate Boards.
Her educational background includes a MS in Communications and marketing.


With more than ten years of business experience, Brenda Sotolongo has diverse skills in Administrative Assistance and Customer Service. As a responsible, caring, and capable professional, she works well with management and customers and is a valuable and supportive member of any team. She has worked in companies including retailers, manufacturers, and suppliers, and consulting firms and with clients ranging from startups to well-established companies.


Sophia has a Masters Degree in Human Resource Management from Rutgers University. Sophia’s expertise is in program development and management, leadership development, recruitment, training development, performance management, and entrepreneurship. She has worked for Fortune 500 companies helping them develop top talent and large academic institutions to assist entrepreneurs with established businesses to grow their ventures.


Doron has been an active member of the beauty industry for over 25 years of experience as a licensed cosmetologist and make-up artist. Doron also specializes in coaching business professionals on how to best present an image related to their particular industry. He has committed his career to helping business professionals build their self-confidence by teaching them how to look and feel their best while enhancing their health.

Numbers Speak

The professionals at  Jalima Aranis and Jalima & Associates are a group of strategic management professionals in several industries including actuaries, accountants, business development, accounting professionals, Industrial psychologists, and HR experts.

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